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Oral Presentation – Basic Steps for Oral Presentations from Business Communication

Sunday, May 2, 2010

If you are going to prepare oral presentation, keep some suggestions in your mind. These are the basic suggestions that have been taken from Business Communication Book of SMU MBA MB023.

Plan your presentation keeping in mind the audience profile. In other words, develop a strategy bearing in mind, the specific needs of your audience. If you know your audience, their expectations and the importance of the occasion in which the presentation is being made, you will be able to make a worthwhile presentation. For example, if your presentation is on the occasion of the opening of a new Department of Surgery, and if it is meant for patients suffering from a particular symptom for which no treatment is available in your town, you are attempting to throw light on the necessity of the new Department. But if it is for your team of doctors during a month in which, the team’s performance has not been up to expectations, you are trying to present a situation where your team will be motivated to improve their performance.

Rate your presentation to your audience. Tailor your message to the audience – you should understand their needs, desires, knowledge level, and attitude toward your topic.

At the time of presentation, be concrete, specific, practical and relevant. Don’t give elaborate details. Your audience will think that you do not have sufficient content and so you are simply repeating the same pint unnecessarily. Clarify your objectives – is it to motivate? … inform? … persuade? …. Teach? – Remember, each of these motives calls for a different approach. You should also be sure about your role as a presenter. Are you a coach? advocate? teacher? This will help the audience understand your position and will have an influence over the outcome of the presentation. Tell them logically as to how your presentation will help your audience in their work. Will it solve a problem effectively without waste of time and resources?

Present a sound case. Let the presentation lead to a common goal. You should be a director towards this end. If you want to achieve this goal, you must research your subject extensively. There are no short cuts. You must be through with your subject and be sure of achieving the goals of the presentation.

Give your presentation a structure. Convert information into a meaningful message. Let the audience see a logical sequence, not a collection of bits and pieces of information.

Organize your message. Start with the simple points and move to the more complex. Let the audience recognize the importance of the message. Let your ideas be made clear to them so that they will understand not only the significance of the subject but also the importance of your ideas in relation to the subject.

Justify your ideas. Let the audience know what is expected of them. Let your topic be placed in context. Tell them why you are presenting the topic and how it will solve the problem successfully. Tell the audience who the presentation will progress and what you expect from them. Encourage their participation.

Keep in your mind the following suggestions while doing an oral presentation just like oral communication. They will help you to retain the interest of the audience.


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