A Theory on the Writing of Press Release from Business Communication Book

A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness a particular person, event, service or product.

It is an effective form of publicity for any organization. It can be used to announce events, developments, meetings, appointments, promotions and the like. It should be prepared meticulously and concisely with the exact information you wish the public to receive. It must be interesting, newsworthy, and timely. Accuracy and completeness are essential, or it probably will not be used. Releases should be written like the best of all possible “stories” coming out of your event. You want reporters to use the information it contains to write stories of their own.

Another form of writing effectively publicity material is written a media advisory. It is written to announce an event, which you want the media to attend. A press advisory is designed to bring an event to the media’s attention and entice journalists to attend. It should be written in a simple form, including all pertinent information – the what/topic, where, when, and who speakers for the event. It should not be more than one page. You should clearly written what the journalists can expect to take place. A contact name and number for questions should be written at the top. These advisors are printed on the sponsoring group’s letter head.

The Press Releases should be sent to:

Beat reporters who cover your issue, e.g. environment, education, etc.

Assignment editors at television or radio stations

Radio and TV producers or bookers who schedule for shows that may cover your matter

The chapter has been taken from MB0023 Business Communication book of SMU MBA. We already have shared a note on the writing of resume in this series.

A Note on the Writing of a Resume from Business Communication Book of SMU MBA

When you apply for a job, you should always remember that your application is not the only one which is seen; but your aim is to see that you write a resume that makes you really stand out as a superior candidate for a job you are seeking. So, even if you face fierce competition, with a well written resume, you should be invited to interview more often than many people more qualified than you. Such a resume needs conceptualization of your accomplishments and experiences all into one document. Your focus should be on the requirements of the employer. Therefore, your resume should contain:

Your aims, goals, work experience, achievements, qualifications

Your projects or researches if done

Your skill sets

Your objectives

References

Your experience in the previous company

Your strengths and weaknesses depending on what is the requirement of the job. Be careful while writing the weaknesses; they should appear as if the long run they are, after all, your strengths!

Your detailed contact information where the employer can reach you

Any other information that you fee can be relevant for you to portray yourself to get the job based on your experience and qualification.

All these matters that are the requirements of the vacancy you are applying to should be written in a precise and concise manner. Remember that no employer has enough time to go through extensive and detailed resumes. So your resume should be easy to read and should impress the employer at the first glance.

A note on the writing of resume topic has been taken from the chapter of Writing Skills. The chapter is the most important in Business Communication book of SMU MBA. It is introduced in the sequence of how to write a job application.