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Education Resources

A Note on Types of Communication from Business Communication Book of SMU MBA

Friday, September 16, 2011

Organizations can’t operate without communication. Communication can take various forms; but all forms involve the transfer of information one party to the other. In order for the transfer of information to quality as communication, the recipient must understand the meaning of the information transferred to him. If the recipient does not understand the meaning of the information conveyed to him, communication has not taken place.

Types of Communication:

Internal/Organizational Communication: The communication that takes place between the members of an organization – within themselves, is internal communication. It takes place across the organization. In addition to the usual face-to-face, telephone, fax or mail, modern organizations may use technology to communicate internally.

External Communication: External communication is communication between the organization and those outside the organization. Modern organizations may design technological systems so that they can communicate with customers and undertake e-Commerce. Alternatively, they communicate with other business through the internet or similar systems and undertake e-Business. The communication is carried out through letters, fax, direct mail, internet, video telephone, advertising and websites.

Formal Communication: Formal communication is defined as communication, which occurs through the official channels. It is undertaken by an employee to do his job. Official meetings, letters, circular, memos and a manager asking an employee to carry out a particular task, are considered as formal communication.

Informal Communication: Informal communication is that which occurs outside the recognized communication networks such as talking in the canteens or hallways between employees. Informal communication can be productive or negative. Since the employees are in the relaxed atmosphere, the informal communication has the potential to build teams, improve working relationships and generate innovative ideas. Too much of informal communication in the work space may also prove negative. It may lead to negligence of work or disobedience. The chapter is in the continuation of style of writing.


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